Technical Implementation - Fundamentals

Static Site Generation (SSG)

Pre-rendering pages at build time into static HTML files, offering fast load times and easy CDN distribution.

Generating HTML on the server for each request, enabling dynamic content while maintaining SEO-friendly markup.

A content management system that stores and delivers content via API without a built-in frontend presentation layer.

Connecting to external data sources through APIs to fetch, transform, and display dynamic content on pages.

The human-readable portion of a URL identifying a specific page, optimized for keywords and user clarity.

HTML elements specifying the preferred URL for duplicate or similar content, consolidating ranking signals.

HTML attributes indicating language and regional targeting of pages, helping search engines serve correct versions.

HTML elements providing metadata about a page, including title, description, and robot directives.

Structured data vocabulary that helps search engines understand page content and enable rich results.

A JSON-based format for implementing schema markup, recommended by Google for structured data.

Meta tags controlling how content appears when shared on social media platforms.

Serving different content to search engine crawlers and users to handle JavaScript-heavy sites.

Processing requests at servers geographically close to users for faster response times.

Distributed server network caching and serving content from locations nearest to users.

Structuring data storage to efficiently serve programmatic pages with proper indexing and relationships.

Placeholders in page templates replaced with actual data values during page generation.

Query strings appended to URLs for filtering, tracking, or pagination, requiring careful SEO handling.

Implementing and maintaining URL redirects (301, 302) to preserve link equity and user experience.